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The QRSYNQ Reader Response Code replaces or augments the traditional “Reader Response Card”.
When the reader scans this code with his smartphone, an advertiser index is displayed. The reader is then able to click on advertisers, select their level of interest, and store them for later reference. If the reader opts to release contact info, the advertiser immediately receives an instant, qualified lead.
Placing a QRSYNQ code in each ad allows the reader to scan the magazine for items of interest and “bookmark” ads for followup. By clicking on the code of an ad, the reader creats an ongong connection with the advertiser, and may optionally share contact details with the advertiser.
Two business models exist for these programs: Per Lead Rev Share, and Per Issue Fixed Fee.